LinK Building Strategies

Anyone involving in SEO knows that one of the must things to do is to build links so that the website will get high rankings in search engine result pages.

With that in mind a lot of SEO doers rush in the race of link building to set as many links as possible. However, the essence of doing SEO is to drive traffic, therefore, link building should be done for this purpose as well.

Approach the proper ways when building links!

Links then should not be set carelessly. The most ideal way is that you sit down and do it yourself. It is because you are the only person who knows best about your own business and who can handle and communicate effectively with others in the field.

For example to get link exchange one of the ways is to mail to other relevant websites asking the permission to set the links back to your website from them. So only you can produce the most convincing message and reasons to get them to accept it.

Another way is to write comments on other relevant websites and attach your back link in your signature area. The webmasters and traffic will read your comments and come to your website. So to get them read and come to your through the links, your comments and messages should show some of your competency and knowledge.

It will sound quite simple to do these things. Ask yourself what the keywords in your niche are. Then type them in Google and other search engines. You will get some of the important sites that are relevant to your niche. Have a look at those sites and start joining them with comments or link exchange requests.

Don’t just build links for yourself!

One small thing when doing keyword research in your field, you should be as general as you can to make your searches similar to what the surfers might do. Just avoid specific brand names because most of the surfers of your niche might not know about those names and won’t be likely to find you. For example if your brand or some other brand in your niche is ABC and you are selling books, the results for the key phrase “online books at ABC” will be different from those from “online books” which is more likely to be typed by web surfers. And also, your searches will be different from the surfers’ searches. You and your surfers will never meet each other.

As said, it sounds easy but it really is or not, we will have to look into what actually we have to do. To write comments might be fast but to write comments for hundreds of relevant website won’t be fast at all. Also, to write a mail asking for link exchange seems easy but to decide if this site or that site is worth to set a back link from is not that easy. All require your experience and skills in link building and also SEO.

Finally, if you do have enough knowledge to do link building and if your time can afford that process you are quite sure to deserve worthwhile traffic and high rankings. However, if your time can’t, be sure the SEO service provider you’re going to outsource knows the essence of your business and have the same passion as yours to achieve the true purposes of link building and targeted traffic generation.

Understanding the underlying goals in building quality links, Traffic Assistants - A professional Internet Marketing Service Provider - is to do link building strategies in unique ways so that its clients will gain both link popularity and targeted traffic.

Internet Marketing, also called as Online Marketing or e-Marketing, is as important as traditional marketing in business, only but over the Internet. For almost business online owners, an average of 40% of investment is to go to marketing as well as advertising.

Because it’s highly invested in, Internet Marketing demands professionalism and experience and skills in order to gain certainty of success. Traffic Assistants have been developed to meet that high standards. If you want to understand generally what Traffic Assistants can do for you, it’s important you see through the benefits of their expertise – Internet Marketing - below.

1, Cost Effective:

First for advertising, you spend less for a lot to be done:

You can vary the types of advertising: you can make your own website as an ad to those who visit your website. You can write articles, with your business or product information or links attached and post them in as many article websites as you want to.

If articles are the indirect way to promote yourself, press releases and newsletters can do the opposite, where you can advertise your new products or popularise your business news directly.

Your ad can also be under many other forms like video, audio, podcast, animation, banner, or a blog, or comments posted in others’ blogs or entries in social bookmarked websites and so on.

That’s not all, those a lot of forms of advertising can reach a big audience, be it individuals, companies or organisations etc., as you schedule.

Second for communication: when your audience responds of course you have to communicate with them to maintain and develop the relationships. The Internet has offered you a very cheap way of communication through emailing or chatting or telephoning etc.

Finally to the extent of this explanation the overall point is that you can spread your local market to the national and even international market without much cost and only with the Internet.

2, Time Effective:

Another good point of Internet Marketing is its speed. You can publicise your advertising programs within minutes, which is very convenient for you to check the results and do further promotion or revision in time.

Next, you can also have a big advantage of instant communication with worldwide audience on the Internet. For example you can tell them about your new product as soon as it’s released or before that or you can instruct or explain to the customers or clients about how to use your products the exact moment they need the instructions or explanations, etc.

3, Interactive:

The Internet acts as a common playground for you and everyone, be they other marketers, prospects, clients or consultants etc., to interact with one another.

Will you agree with me that interaction means a lot in development? A lot of websites have become socially bookmarked with interaction among their members. And so will yours.

You can see that your web place whether it’s a blog or a website or an account in social bookmarked websites, can gather a great number of traffic if you make it active and interactive. This means this traffic will retain and enlarge itself if you can lead some interacting among them.

Once the interactive community is formed at your web place, you can easily find out what and how to expand your business in the ways it will work best.

Now you’ve seen the importance of Internet Marketing. You must be wondering with what methods Traffic Assistants are using to do those wonders for you.

Well, this is vast. With human brain, techniques are being developed and developed. No exact number can be said for Internet Marketing techniques.

One thing I have to say here is the role of SEO (Search Engine Optimization) in Internet Marketing. To be the most visible in search engine result pages, which means to have high page rankings you’ll want to do SEO. So SEO is the process which is to give your website or business information links high Rankings.

This process involves many techniques roughly listed below:

- Article submission

- Linking startegies

- Social Bookmarking

- Social Networking

- Web 2.0 properties

- Keyword Based Services

- Paid Advertising

- Free classified ad posting

- Video marketing

- Affiliate marketing

- Content updating system

Those are not all of course and suppose some business online wants to do all these techniques himself to promote his business, I don’t say it’s impossible but, well, it’ll take him a lot of time.

For example only with article marketing, let’s say you can write a satisfactory article in 2 hours. Then submitting it to one article website which is likely to do you good, takes you 20 minutes. To make it worth you’ll want to submit to 30 of such websites at least. Now you have to spend 2 hours + 20×30 minutes = 12 hours.

12 hours for 1 article. So how many hours for 2, 3 , 4…?

That’s only article submission. Certainly you have to do, if not all, as many techniques as you can to get only high keyword rankings.

So where is the time left to improve other things: the product itself, sales process, customer service, etc?

For those reasons, Traffic Assistants has been founded to help you work on not in your business, which is always good. They help you cut down the cost and the time that you would have to invest in if you staffed you business with “offline” Internet Maketers. And much more than that, they help your website become popular in your niche, which brings you a sure sense of success.

As said, one way links or inbound links or incoming links play a very important role in your PageRank and search engine ranking assessment, in this second part of the article I’ll concentrate on showing you the methods to build one way links below.

These techniques are used by most of Internet Marketers but not all Internet Marketers use every of them. However, TrafficAssistants, as committed to high standard delivery, having been using all available link building techniques and also developing new ones. With TrafficAssistants, you can be sure of magnificent link building strategies for your website.

Ways to Build One Way Links

1. Directory Submission:

Unlike search engines displaying your site according to keywords, web directories are sites that include your site in limited categories or subcategories. You submit your URL to web directories so as to benefit their high PageRanks as well as rankings which positively contribute as quality inbound links of your website.

There are also two ways to submit your website to web directories:

Manual Submission: In this way you’ll spend time considering the categories or subcategories so that they are as specific and fit with the content of your site as possible. However after that the editors of the directories will once again check the fitness and decide if your site is relevant enough to be included in that category or subcategory. You can easily see that this manual submission is going to take a lot of your time.

So people then created the cure to do it faster:

Automatic Submission: In this way you’ll use some software with listed directories for your URL to be submitted to. You’ll only have to provide your site’s information based on which the program will automatically determine the categories and/or subcategories that it can add your site to.

Still, even though automatic submission is very time effective, almost webmasters prefer manual submission. It is simply because they can select the best directories themselves and because as I said above, only links from highly ranked websites can do good votes for your website.

2. One Way Link Request:

This might take you time because you’ll have to do these two long steps:

First, do some searches with keywords relevant to the content of your websites to find out the highly ranked relevant sites. You visit these sites to check their PageRanks and content relevancy. All sites that are relevant and have high PageRanks as well as keywords rankings are good one for you to request backlink addition.

After you have the list of those good websites you send them an email explaining the relevancy of both their websites with each other and request the one way link addition on their sites. All you have to do after that is to wait for their acceptance. Be sure you are descriptive and reliable enough in the email.

The mail can be as simple as follow:

Monday, July 7^th, 2008

To: <webmaster’s name>@DogTraining.com

From: <your name>@FoodforDogs.com

Subject: One Way Link Request from FoodforDogs.com

Dear <webmaster’s name>,

My name is <your name>. I’m the webmaster of FoodforDogs.com. My website provides best canned food for dogs. I have decent amount of traffic of 30 visitors per day and in-links of 350.

Based on the quality and the relevancy of my website I’d like to add a backlink on your website. Your traffic will be able to benefit a variety of good resources in your website and you’ll score better in Search Engine Rankings with relevant quality links around you.

Once again, my URL is FoodforDogs.com and for further communication you can contact me at <your name>@FoodforDogs.com

I’ve also registered for the newsletter of your website and I am waiting for more of your good news from it.

I’m looking forward to your positive response.

Regards,

<Your name>

FoodforDogs.com

3. Blog Commenting:

Interacting in blogs can be a very good way to build links and at the same time introduce yourself in crowded places of your niche. You can either put backlink on your own blogs or other blogs. On other blogs you post some useful comments enticing enough for others to get interested in knowing more about you and clicking on your link to find you.

The important thing is that the blogs you put your link on should be relevant and highly ranked enough to do you good in terms of PageRank and keyword rankings. You can simply find them by typing some keywords of your site content in search engine then read and join them. This way also takes time but it’s good in the way your comments and links will remain in other blogs for a long time to entice generations of traffic, which means it’s really worth your efforts.

4. Forum Posting:

If useful and intereting, forums can be more crowded than blogs, which means you can get more people to know about you if you interact in forums. Also, interactive forums are often ranked well and so will be your website if you’re linked from them.

The problem is some forums don’t allow you to include your link in the posts to keep themselves ad-free. In this case you can add your link in your signature or talk about your site within the posts. But above all you should make yourself attractive and reliable with useful professional posts.

Like blog commenting, your frequent entries will strongly increase your popularity and credibility. Be sure you join them as often as you can.

5. Anchored Links:

Anchored links or hyperlinks or text links are links in other web places, made on the keywords you choose actively links back to your website or web pages.

It can be free of charge if your link ads are going to do some good for the customers or visitors of the partnering sites. This case I’ve told you about in number 2. One Way Link Request.

However if not, people also take this chance to do business which means you have to buy text link ads on different flat fee strategies: monthly or yearly or one time for as long as the website is active, etc.

The first thing is to choose which sites to buy text link ads from. There are many purposes: You’ll want the benefits of neighboring some big mans in your market niche to take advantage of their high rankings or popularity or anything like that; Or you’ll only want one way links to increase your rankings and have traffic; Or both of them; etc.

Then according to your purposes and your budget you’ll choose which sites and which prices to invest in. The text link ads from quality sites can be more expensive than the ones on the less quality sites. However text link ads are inexpensive advertising generally. They can be much cheaper than PPC and therefore they’re good when you use them in long term advertising strategy.

The links can include your website URL itself or deep links to your web pages or some other kinds of landing pages. Because now search engines have concentrated more on filtering spammy text links as well as the description content and the titles, you need to create text links that look natural, focused and make sense.

If the keywords of your niche are not very competitive you don’t have to be worried when creating text links. However if there are full of competitors in your niche you just avoid the heavy traffic roads by using other similar keywords in your text link ads.

6. Article Submission:

Posting articles bring you a lot of benefits including building one way links for your websites or web places. The point is you have to make people click on the links. All you have to do is producing well-searched useful interesting articles. Doing this not only makes readers click on the links to find more about you but builds up your popularity and credibility in public places as well.

More than that when your articles attract readers they will be picked up and reposted on other web places, which means more back links and more traffic for you.

There’s another great thing when you post your articles in your own blog. Your blog not only brings more backlinks to your website but also facilitates places for your articles as well. More than that you can provide RSS feed in your blog so that visitors can spread your articles and your links to other web places.

I’ve just shown you some key methods to build one way links to your web places. As said SEO techniques are being developed and improved day by day, you have to spend a lot of time and even money to update yourself of the latest ones.

Coming back to our link building, they are the process you can’t miss if you want high rankings for your web places. If you are searching for link building professionals for your websites, TrafficAssistants is the choicest organization that you can totally rely on.

Link building is the process in which you create as many quality inbound links to your websites as possible to increase your Page Ranks and thus increase your search engine rankings. It’s one of the most complicated and important techniques in SEO process.

To do link building successfully requires very good experience and skills. Traffic Assistants is the famous organization for Link Building Strategies, staffed with professionals in Link Building. They not only master the complexity of Link Building in terms of types and methods but effectively utilize the its flexibility to develop new strategies as well.

Now I’ll show you some key types of linkings so as that you’ll have a clear insight of this technique.

1. One Way Linking:

In this way you will set inbound links from other websites to your website. Google will take each incoming of your website as a vote. The number of votes you have can significantly affect your Google Page Rank and therefore affect your page rankings. In other words, to have high keyword rankings you’ll have to build as many relevant incoming links as possible. I said relevant because the relevancy of the website containing the link back to your site is also a factor in determining your Page Rank.

2. Reciprocal Linking:

Reciprocal or two way linking is the way your website A contains a link to a website B and site B also contains a backlink to your site A. This is also called link exchange. Similarly to one way linking, the partnering sites have to be relevant to yours in order to positively affect each others Page Ranks and keyword rankings.

However, even when the sites you’re linking and linked to are relevant enough there’s still some issues called reciprocal linking frauds that you need to be aware of. These issues are raised when the partnering webmasters want only incoming links because they are more valuable than reciprocal ones to their Page Ranks and keyword rankings or simply because those webmasters don’t want their sites to be negatively affected with your low Page Ranks or rankings.

For those reasons reciprocal linking isn’t much favored by almost Internet Marketers. Nevertheless, as long as you carefully select good enough sites to request link exchange you’ll deserve the benefits on your rankings that two way links can offer you.

In another separate article I’ll focus on the methods to build one way links because this kind of linking is the most important one in linking strategies. So here I’ll talk a little about the ways people create reciprocal links.

There are two ways in general: manually and automatically. Manual building means you have to find and consider each website to request link exchange. You can see right away its downside is time consuming. And to improve the downside some automatic ways are created.

In the current market there are some websites offering link request service like Link Metro. With Link Metro you can create an account, add all your URLs and choose the sites you want to link to and set your requests. Your requests will be automatically sent to the sites you have chosen and all you have to do is waiting for the links to be added. You enjoy the service that relevant sites are already listed for your choice and your requests are done fast and in good quantity.

There are a lot of sites like Link Metro that you can easily find with a simple search. Some are free and some offer paid services. Be sure you consider well the service regarding its capability and reputability before choosing to avoid entailed problems.

3. Three Way Linking:

In this way for example you have two sites A and B. You link from site A to site C and in return ask site C to link back to site B of yours. Another way is that your site A links to site B, site B links to site C and site C links back to your site A. You can base on this flexibility to develop more three way linkings and even multiple way linking for yourself.

So these are the basic types of web links. Based on these Link Building professionals of Traffic Assistants have developed many ways to boost your page rankings and traffic, which are presented in another article on Link Building methods.